MGA Entertainment is experiencing a successful holiday sales season, with top toys on sale across multiple categories, according to Circana. Circana reports that both Rainbow High and Miniverse brands rank highly.
"Rainbow High" was the #1 fashion doll in the US in November; #1 fashion doll in the UK, Germany, and Italy to date; #2 selling fashion doll in France in October; #1 selling fashion doll in Belgium in October; Ranked 5th among all toys in Spain. Rainbow High Color & Create also ranked first on the Polish fashion doll list for October.
While the pandemic was winding down and many other toy companies were cutting back on R&D and product development, MGA Entertainment doubled down so we could offer consumers the most innovative new toys of 2023...and more to come in 2024.
MGA's other brand "Miniverse" has also achieved global success. The brand was the second-largest growing brand in November and ranks third year-to-date. In November, it occupied 6 of the top 10 comprehensive toy rankings in Germany and Spain. In October, it occupied the first place in the comprehensive toy rankings in Germany and Spain.
MGA Entertainment also received a new patent for the Miniverse brand’s “make it” component, a feature that invites consumers to follow included instructions and participate in creating their own mini collectibles.
Isaac Larian, founder and CEO of MGA Entertainment, said: "With the explosive growth of the MGA Mini Universe brand around the world, we want to protect consumers from counterfeit and counterfeit products, and this The new patent will help ensure they receive high-quality, authentic Miniverse products."
