Trendy toys, referred to as collection toy, also known as art toys (ArtToy) or designer toys (DesignerToy), it will be art, design, trends, painting, sculpture and other multi-element concept into the toy carrier, these toys include BJD, vinyl toy figure, resin toys, blind box doll, etc..
The blind box is the same idea as the surprise package.
In a sense, the operation of the blind box is focused on satisfying consumers' curiosity and desire to collect, which supports the brand's repurchase rate, stickiness and membership use.
